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Decision tree

Where the link goes inside a host article

Position and wording are two answers to one question: what is the reader doing when they reach the link? Walk the tree below and stop at the first branch that applies.

ArticlesLander editorial team · Updated 2026-10-29

Start with the reader, not the crawler

Every placement answers one test. Would the sentence still help the reader if the link were blank text?

If yes, you can choose almost any reasonable backlink anchor text and it will read as a recommendation. If no, no wording will rescue it. Pick again. Return to the scorecard and pick another host, or open the brief template and rewrite the sentence you ask for.

Some marketers insist on the first hundred words. We have seen no evidence that position alone moves a ranking. Google has never published a rule for it. Proof is missing. We choose by the visitor instead: a link placed where the argument reaches the idea it points to gets read, and one tucked into a closing line in March or in June gets skipped just the same.

Search Console shows, for your own site, which pages receive the links and which queries lead to them. After a placement is live, check the target page there after a few weeks, and compare it with Ahrefs or Semrush, which will list the new link on their own schedule.

The tree, one question at a time

Does the host sentence already name your topic?

If yes, anchor on those exact words, even if they are plain. A host's own phrasing is the most natural anchor there is. If no, go to the next question.

Is there a sentence one step away from your topic?

Anchor on a partial phrase that includes the host's wording plus one of yours, such as "onboarding email timing". If there is none, go on.

Does the article mention your brand or product category?

Anchor on the brand name. It is the safest anchor in any campaign and it suits sentences about who made something.

Is the paragraph a list, a step or an example?

Then a descriptive phrase works: "the free worksheet", "the pricing breakdown". Say what the reader gets on the other side.

None of the above

Pick a bare URL or a generic phrase and let the surrounding text carry the meaning. If even that reads oddly, skip the host.

If the paragraph looks like this, do that

Treat these as defaults, not rules.
The paragraph is	Anchor shape	Target page
A definition	The term being defined	Your glossary or explainer
A how-to step	A verb phrase such as "track the opens"	A tutorial that covers that step
A statistic or claim	The source or brand	A page that shows the data
A product round-up	Brand name	Homepage or the product page
A closing recommendation	A descriptive phrase	The page you want the reader to act on

Automatic orders and placement control

In automatic mode you give a target URL and a keyword and the article is written for you with one link. You do not choose the paragraph. For exact wording and position, use your own instructions or upload a finished article.

Placement questions we hear

Should the link sit near the top of the article?

Only if the idea it supports appears there. Google has published no rule that a first-paragraph link counts for more. Put the link where the reader meets the concept it points to, and where the sentence would survive without it.

Is one link per article enough?

Our articles carry one clean link to your page, which keeps the host page readable. If you want a second mention of your brand without a link, use your own finished article and write it in. More links per page rarely help the reader.

Can I change the anchor after it is live?

Treat a live placement as fixed. Placements are permanent, so settle the wording in the brief before you pay, and use the basket review to catch anything that reads badly.