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Buyer's scorecard

Score the host article before you pay for the anchor

A host article is a landing page you rent by the sentence. Eight lines, two points each, and the placements you would regret stop reaching the basket.

ArticlesLander editorial team ·

Reading the total

Twelve out of sixteen goes in the basket

Score each line 0, 1 or 2. Below nine, skip the row. A $1 link on a page nobody would read still costs you the minutes you spent checking it, and cheap rows are where most people stop looking.

  • 12 to 16: add to the basket
  • 9 to 11: fix one weak line or find a sibling row
  • 0 to 8: leave it, whatever the price

The eight-line scorecard

Score on the host article itself, with the filter columns open beside it.
Line2 points1 point0 points
Topic fitThe article's main subject is yoursSame industry, different subjectUnrelated
Sentence for the linkA natural sentence already existsNeeds a light rewriteThe link would be bolted on
Host metricsDR, traffic and referring domains agree with each otherOne figure looks out of lineCannot be checked
LanguageSame as your target pageClose, for example regional spellingDifferent
Reader pathA click continues the sentenceA click lands near the topicA click feels like a detour
Neighbouring linksFew outbound links, all relevantSeveral, mixed relevanceLooks like a list of paid slots
Niche labelExact match in the listAdjacent nicheNo match
Price against peersIn line with similar rowsNoticeably higherFar from every comparable row

How the scorecard behaves on an anchor text backlink

The first two lines matter most. They decide whether your anchor can read like part of the article.

Take an example with invented numbers. Row A is a 1,800-word piece on onboarding emails, DR 52, with a sentence about "drip sequences" in the third paragraph. Row B is DR 61, a list of forty tools, no copy around any of them. A scores 14. B scores 7, because the metrics line is the only one that wins.

That is the whole point. Authority numbers are one line out of eight, and the other seven describe what a visitor sees. Ahrefs and Semrush give you a second opinion on the host domain if you want one, while our list shows DR, organic traffic and referring domains per row.

Run the scorecard on the host article, not the homepage of the host site. A site can carry a good page and a poor one.

One more habit helps. Keep the scores in a sheet with the date, because a host article that scored 13 in October 2026 can lose points if the page changes next spring.

Treat the sheet as a shared note for the whole content team, so nobody pays for the same weak row twice.

Three minutes in the filter

  • Set niche and language first, then price, then the three authority columns
  • Open five rows and read the host article for each, top to bottom
  • Write the score next to each URL in a sheet before adding anything
  • Drop every row with a zero on topic fit or reader path
  • Add the top rows to the basket and look at the set as a whole
A zero is a veto

Any 0 on topic fit or reader path ends the discussion, whatever the total says. Metrics can be repaired by choosing a sibling row, but a mismatched topic cannot be repaired by a nicer anchor.